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How to create a cohesive brand identity through packaging design

by | Jun 19, 2023 | Blog | 0 comments


Packaging design is an important aspect of building a cohesive brand identity. Your packaging is often the first thing a customer sees when they receive your product, and it can play a crucial role in their perception of your brand.

The Overall Look And Feel

When designing packaging, it’s important to consider the overall look and feel of the packaging, as well as the specific details that make it unique to your brand. This includes things like the color palette, typography, and imagery used on the packaging.

Color Palette

One way to create a cohesive brand identity through packaging design is to use a consistent color palette across all of your packaging. This can help to create a sense of familiarity and recognition for customers, and make it easy for them to identify your brand.



Another important aspect of packaging design is the typography used. The fonts and type styles you choose should be consistent with your brand’s overall aesthetic, and should help to reinforce your brand’s personality and tone.



Imagery is also an important part of packaging design. Whether it’s a product photo, an illustration, or a graphic element, the imagery you use on your packaging should be in line with your brand’s overall aesthetic and should help to tell your brand’s story.



In addition to these design elements, it’s also important to consider the functionality of your packaging. Your packaging should protect your product during shipping, and should be easy for customers to open and use.

Overall, creating a cohesive brand identity through packaging design is about creating a consistent and recognizable look and feel for your brand. By carefully considering the design elements and functionality of your packaging, you can create packaging that not only protects your product, but also reinforces your brand’s identity and helps to build a strong connection with your customers.


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