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The psychology behind color in packaging design

Introduction Color is a powerful tool in the world of packaging design. It can attract the attention of consumers, convey the brand identity of a product, and even influence the emotional response of those who see it. In this article, we will explore the psychology...

How to create a cohesive brand identity through packaging design

Introduction Packaging design is an important aspect of building a cohesive brand identity. Your packaging is often the first thing a customer sees when they receive your product, and it can play a crucial role in their perception of your brand. The Overall Look And...

The importance of packaging design in e-commerce

When it comes to e-commerce, packaging design is often an overlooked aspect of the customer experience. However, the packaging of a product can play a crucial role in the overall satisfaction of a customer, and can even impact their loyalty to a brand. First and...
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