KYO-T Organic Matcha

Packaging Design • Brand Development

KYO-T is a premium Japanese tea brand focused on organic matcha and high-quality Japanese green tea. Rooted in the traditions of Uji, Kyoto, the brand brings the quality and ritual of Japanese tea culture to a modern American audience through products designed to feel both authentic and contemporary.

Mission

The challenge was to create a new brand identity and original packaging for two premium tea products: loose-leaf Japanese tea and Ceremonial Grade Matcha powder. The brand needed to retain a strong sense of Japanese origin and tradition while feeling sophisticated, approachable, and relevant to the American market. Beyond the visual identity, the project also required practical packaging decisions, including selecting appropriate containers and label formats that could support the premium positioning and work successfully in production.

Solution & Process

We developed the KYO-T logo and a refined packaging system that balanced Japanese influence with a contemporary luxury aesthetic. Premium print techniques, including gold foil stamping, were used to elevate the presentation and reinforce the quality of the tea without overwhelming the simplicity of the design. Our involvement extended beyond the graphics into production, helping evaluate container and label options and translating the approved designs into packaging that could be manufactured effectively. We then carried the visual language into supporting sales materials, creating a cohesive brand presence beyond the package itself.