Brewli Organic Teas

Packaging Design • Sales Materials • Brand Development

Brewli is a lightly carbonated organic tea created around a refreshingly simple idea: real brewed tea, bright flavor, and nothing unnecessary. Pixellent helped build the brand from the package outward, creating a cohesive visual system designed to feel clean, approachable, and distinctive across retail, digital, and sales environments.

Mission

Brewli needed a brand and packaging system that could communicate the simplicity of the product immediately. In a beverage category crowded with sugary teas, sparkling waters, functional drinks, and heavily formulated alternatives, the design had to make it clear that Brewli offered something refreshingly straightforward: lightly carbonated tea made without the artificial ingredients consumers increasingly want to avoid.

The identity also needed enough personality to stand out on shelf while remaining flexible enough to grow across multiple flavors, individual cans, multipacks, and future brand applications.

Solution & Process

Pixellent established Brewli's visual direction through the packaging, developing the can designs and coordinating 8-pack boxes into a recognizable, scalable system. From there, we extended the brand across the full customer journey, designing the website and creating digital content for social media, Amazon, and other online touchpoints.

The system continued into retail, sales, events, and promotional applications, including sell sheets, barrel coolers, shelf strips, shelf danglers, table tents, apparel, tablecloths, stand-up banners, trucker hats, and other supporting materials. Each piece was designed to feel unmistakably Brewli while adapting naturally to its specific environment and purpose.

Our partnership with Brewli is ongoing. As the brand grows, Pixellent continues to develop new materials, refine existing applications, and help keep the visual identity consistent across every new place the brand shows up.