Black girl sunscreen®
Sun protection for all
Sunscreen lotion created for people with dark skin. It is specially formulated with ingredients that moisturize and protect at the same time.
The Challenge
Our client came to us with the need to design packaging for a cosmetic skin care line that talks to black women, and educate them about the importance of sun protection.
Besides the product protecting against the sun, it also was formulated with ingredients that leave no white cast, while moisturizing and protecting dark skin.
Our job was to create packaging that represents black women, elegant and high end, and informative.
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WHAT WE DID
Development Process
Step 1
Research
Like all projects, we started with market research. We always design based on data to ensure the product meets consumer needs and follows the latest trends
Step 2
Concept
Concept design begins with sketches on paper to make sure what we envision for the brand comes through visually on the finished product
Step 3
Layout
After concept artwork is approved we work with vendors to create mechanicals that can be produced on various surfaces and containers
The importance of impactful packaging in cosmetics
Cosmetic packaging is an important part of the product, as it not only protects the contents but also serves as a marketing tool to attract consumers. When it comes to skin care products, the packaging must be designed to maintain the integrity of the ingredients and keep them fresh for as long as possible.
One popular type of packaging for skin care products is the airless pump. This type of packaging uses a vacuum system to dispense the product without exposing it to air, which can cause the ingredients to oxidize and lose their effectiveness…
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Airless pumps are also convenient for consumers, as they can easily control the amount of product dispensed.
Another important consideration for skin care packaging is… material. Glass and metal containers are popular choices, as they provide a high level of protection for the contents and have a sleek, upscale appearance. However, these materials can also be heavy and fragile, which may not be ideal for travel or on-the-go use.
Plastic packaging is a more lightweight and durable option, but it is important to choose high-quality plastics that are free of chemicals that can potentially harm the skin. PET and HDPE are common types of plastic that are often used in skin care packaging, as they are safe and resistant to breaking.
In addition to the functional aspects of packaging, the design is also important for skin care products. The packaging should reflect the brand’s aesthetic and convey the benefits of the product to the consumer. A clean and minimal design can convey a sense of purity and natural ingredients, while a luxurious and ornate design can appeal to consumers looking for high-end products.
Overall, when it comes to skin care packaging, it is important to consider the materials, design, and functionality to create a product that is effective, attractive, and safe for the consumer.
In conclusion, cosmetic packaging plays a crucial role in the success of skin care products. By carefully considering the materials, design, and functionality of the packaging, brands can create a product that is effective, attractive, and safe for consumers. To learn more about the importance of cosmetic packaging and find high-quality packaging options for your skin care products, visit our website at [insert website here]. We offer a wide range of packaging options and can help you choose the right one for your brand.
